Date
StayStreet
StayStreet
StayStreet
2023
Client
StayStreet
software
Photoshop - Illustrator
SERVICES
Brand
StayStreet is a visual identity project for a fashion brand that blends streetwear style with a refined and exclusive aesthetic
The project focuses on the creation of a distinctive logo, designed to embody the brand’s values: urban culture, authenticity, and attention to detail
Gallery Project
Main Logo
This version of the logo will be used the most. And this colorway will be the most important and most recognized colorway
Logo Variations
Secondary logo is a simplified version of the main logo, designed to be versatile and easy to use across various mediums
Structure
The structure built around the creation of a logo defines the underlying design system, encompassing visual guidelines, conceptual principles, and brand strategy elements that ensure consistency, scalability, and long-term identity coherence
Spacing
The dimensions referred to are the absolute extreme smallest size that allows for a good amount of legibility for the symbols and lockups
Font
Century Ghotic is an ideal headline font for the brand, making a bold, modern statement that enhances visual hierarchy and adds creativity to the brand identity. It reinforces the brand commitment to innovation and professionalism, leaving a lasting impression. It should be used strictly for headlines, titles, and eye-catching design elements, allowing the brand to make a memorable impact and stand out in a competitive market
