Date
Casamadre
Casamadre
Casamadre
2024
Client
Casamadre
software
Photoshop - Illustrator
Dreamweaver - InDesign
Dreamweaver - InDesign
SERVICES
Brand - Adv - Social - Web
Casamadre is a project focused on the development of a complete brand identity for a company specializing in authentic Italian food products
Through a consistent and authentic visual identity, Casamadre conveys a true passion for good food and the culture of dining well, embodying values of craftsmanship, care, and authenticity
Gallery Project
Main Logo
This version of the logo will be used the most. And this colorway will be the most important and most recognized colorway
Logo Variations
Secondary logo is a simplified version of the main logo, designed to be versatile and easy to use across various mediums
Structure
The structure built around the creation of a logo defines the underlying design system, encompassing visual guidelines, conceptual principles, and brand strategy elements that ensure consistency, scalability, and long-term identity coherence
Spacing
The dimensions referred to are the absolute extreme smallest size that allows for a good amount of legibility for the symbols and lockups
Font
Neuton Regular is an ideal headline font for the brand, making a bold, modern statement that enhances visual hierarchy and adds creativity to the brand identity. It reinforces the brand commitment to innovation and professionalism, leaving a lasting impression. It should be used strictly for headlines, titles, and eye-catching design elements, allowing the brand to make a memorable impact and stand out in a competitive market
